BIM Revolutionizing Home Design
The Powerhouse SMART (http://www.PowerhouseSMART.com) 2018 Luxury Conference was held this year at the Merchandise Mart (http://theMart.com), and I had the pleasure of leading one of the educational sessions during the conference. The session, ‘VR BIM Revolutionizing Home Design,’ illustrates the value of engaging homeowners and the design team on an emotional level.
One of my passions is the application of leading-edge technology to the design and construction of homes and other structures. The most important thing we can do for our clients is communicate clearly and concisely.
Influence
Consumers make purchase decisions based on emotion and then validate them with logic. Traditional design and construction services are often strong on logic, but not so much on the emotional side. Not that there is anything wrong with tried and true tradition. There is a missed opportunity to connect emotionally with our clients. Absent this connection, we are left with little to distinguish ourselves from the competition. We must ‘Think Different(ly)’
The value of an emotional connection is clear, and every industry is seeking to make good use of it. Auto dealers are eager to get you behind the wheel. Eyeglass, clothing, and cosmetics companies (primarily online) ship their products to you to try before you buy, with free returns. We as designers and builders of fine homes should offer the same benefits, allowing our clients the experience of ‘living in their home’, even before we break ground.
How do we accomplish this? Through technology. Virtual Reality (VR) is our ‘test drive,’ an immersive experience exploring a new home. Adding furniture, a digital family, artwork, and other details makes it feel like home. Clients begin to envision moving in, taking ownership, and gaining a proper understanding of the design of their home. This is a new experience not previously available through traditional methods.
Execution
There are many ways to provide a 3D and VR experience, but smart money does it using BIM (Building Information Modeling.) By integrating the 3D experience with the production of the architectural drawings, there are no mistakes, no wasted efforts, and no misunderstandings. Architects and designers can emotionally engage with homeowners using BIM software like ArchiCAD (http://www.Graphisoft.com).
The 3D visual experience is only the beginning. Once you have a model to follow, you can take advantage of this prototype concept. Budget and schedule analysis with real numbers, energy modeling, and collaboration locally or across the globe are now open to us. This is used to shape the design experience and leverage the expertise of a global talent pool.
Through this immersive experience, clients save time, money, and aggravation. Every homeowner wants this.
Conclusion
Take the BIMx challenge and experience ‘VR bim revolutionizing home design.’ Take our BIMx model for a spin; click (here) for the BIMx Tour on your smartphone. Get even more in-depth using a Google Cardboard device and your smartphone.
Topics, partners, and products featured during the presentation
- DME Elevators and Lifts (Mike Ashmus & Chris Powell) – session sponsor (http://www.DMELift.com)
- GoGo Design Group (Rebecca Pogonitz) (http://www.GoGoDesignGroup.com)
- Heartstone Custom Builders (Steve Melnick) (http://www.HeartstoneBuilders.com)
- Kitchen Design Partners (Nancy Jacobson) (http://www.KitchenDesignPartners.com)
- NLH Landscape Architects (Nancy Hannick) (http://www.NLHLArch.com)
- New Style Cabinets (Margaret Noga) – session sponsor (http://www.NewStyleCabinets.com)
- Night Light, Inc. (Dean MacMorris) – session sponsor (http://www.NightLightInc.net)
- Power Construction (Brandon Rogalski) (http://www.PowerConstruction.net)
- Powerhouse SMART (Wendy Cohen) (http://www.PowerhouseSMART.com)
- Riverstone Structural Concepts (Patrick Bird) (http://www.RiverstoneSC.com)
- Ryco Landscaping (Wade Harvey) (http://www.RycoLandscaping.com)
- Sound Living (Jarmila Singer) – session sponsor (http://www.SoundLiving.com)
- ArchiCAD (http://www.Graphisoft.com)
- BIMx Model Transfer (https://bimx.graphisoft.com)
- Cinema 4D (http://www.Maxon.net)
- Matterport 3D camera (http://www.Matterport.com)
- Zoom Video Conferencing (http://www.Zoom.us)
This story and others may also be found in our newsletter, MEBA Design News – Issue 9 (https://indd.adobe.com/view/af0c631e-1b3a-4af1-8f36-12c24303f531)